We all work on fostering
parent satisfaction every day. First and
foremost, we provide high-quality care for their children. In addition, we greet them and their children
at the door by name, with a smile; give them a quick run-down of the day when
they pick up their children; post menus and lesson plans so that they
understand what is happening in the program.
Frequent and open communication is one of the most powerful tools we
have in keeping parents satisfied.
Even though we have
regular communication with the parents, we also need to have formal procedures
in place to measure their satisfaction with our program. We have an annual Parent Satisfaction Survey
that we use to solicit input from, ideally, every parent in our program. We start with the basics such as which
classroom each of their children attends and how long they have been in that
classroom. Then we get to the
nitty-gritty like:
- Overall satisfaction
- Health and safety
- Child satisfaction
- Staff qualifications and performance
- Staffing levels
- Program hours
- Classroom activities and supplies
- Opportunities for parent involvement
- Communication
- Affordability
Some parents are very
open in their regular communication with us, but others are not so open. Surveying parents regularly gives us an
opportunity to reach out in a very non-threatening way to those parents who are
a bit quieter with their thoughts and opinions.
If you don’t already have a Parent Satisfaction Survey, check ours out
here.
Misty
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